Mindpalace: A New Era in Edutainment

Alexander Kirzhbaum's Award-Winning Visual Identity Design

Mindpalace, an edutainment bureau based in Moscow, is the brainchild of Ira and Slava. The duo creates engaging lectures on a variety of topics, debunking the stereotype that lectures are dull. These lectures are held at different locations throughout Moscow in the summer, and video podcasts are recorded in the winter. The project's unique strength lies in its ability to transform any content into an engaging lecture, making it stand out from other educational content.

Kirzhbaum, inspired by the founders' positive attitude and the project's concept, decided to place them at the center of the identity. In the graphic language, they became characters. These characters, which are frames, can contain any necessary content and can transform for any medium. This flexibility makes the identity unique, recognizable, and creates a whole new universe of heroes and stories.

The visual identity was brought to life through various mediums such as posters, social media, business cards, pins, and press walls. For each event, handouts like badges for participants, notebooks, visit cards, flyers, pins, etc., are made. This visual language helps the audience distinguish Mindpalace from other educational content online.

The project, which started in December 2016 in Moscow, faced the challenge of being different from other educational content offline and online, yet being recognized as one. The aim was to represent the edutainment approach to education. The design process involved interviews with the project founders, brainstorming, and research of other identities for educational projects. The insight was that the project founders are mind rooms, and the ideas they generate in these rooms become interesting lectures.

Mindpalace's unique design has earned it the prestigious Golden A' Graphics, Illustration, and Visual Communication Design Award in 2018. This award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

The copyrights of this innovative design belong to Alexander Kirzhbaum, and it is a testament to his creativity and vision in the field of design. Mindpalace is not just a design project; it is a revolution in the edutainment sector, bringing a fresh and engaging approach to education.